- Strategies like increasing popularity without appearing on TV variety shows, some even gain attention right before their debut

The recent debut rookies have already gained attention without appearing on variety shows, thus break the original way of debut. 2NE1, T-ara, After School who makes their debut this year hasn’t appeared on any other shows beside music shows, yet gaining attention.

This is something different to other rookies who have released their albums and continuously appearing on various shows in order to promote themselves. First of all, 4-membered girl group 2NE1 took part in a CM song ‘Lollipop’ last month, together with Big Bang, and this has attracted others’ attention.

Due to this momentum, 2NE1 has released their first single in this month, and has increased their popularity with ‘Fire’. Unlike other girl groups that are having cute, sexy concept, they appeared as 4-cha won characters, and have outlined the image of Dance Girl, all these have especially make them different from the typical girl groups.

…….. (unrelated to 2NE1)

About this current trend, KTF music representative stated: “rather than having the characteristic of a group member to attract attention individually, recently there is this concept that letting the group as a whole to strongly perform the song which is suitable for them, hence making it more memorable”, continue explained “the vocal and dancing skills of rookies nowadays can be as good as the existing singers, and (they are) fresh as well, this is also one of the main factors that they get recognition from the netizen within a short time.


news source: Nocut news/21.Impact
translation: ming^ming@soompi (chi to eng)
shared by: together2ne1