2NE1 decided to release their new song "I Don't Care" off their upcoming 2nd minialbum in the afternoon. Why is that so?

The girls released their new song "I Don’t Care"at 2pm today. Normally singers would have released their new song during early mornings, cause it can be a advantage for them this is an advantage for them on music charts.

But Mr. YG stated that "This way we can prevent any case of source leakage. Usually the new song will be delivered to the record company the day before. And there will normally be cases of music leakout. So if 2NE1 is to release their new song in the afternoon, the song will only be delivered out only in the morning. This is to prevent music leakout.”

Source: sookyeong.wordpress.com

- AILEEN.